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Consumer complain about exaggerated green credentials

icon1 Posted by admin in Ethical Directory on 05 8th, 2008 |

A record number of consumers have complaint to the ASA (Advertising Standards Authority) about companies “green washing” consumers by “severely exaggerating” their product, services or companies green credentials.
Shell Petroleum, Ryanair and Toyotal Prius were some of the companies/products were a few of the 561 complaints ASA received from consumers in 2007.

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